How do you know if your idea will be profitable? Worldwide, entrepreneurs launch over one-million new products and companies every day. Ninety percent of them won't last a single year.

Why? Most often there simply is not a big enough market. Put another way, not enough people are willing to buy the product or service at a profitable price.

During this webinar, Jennifer Hopp, Managing Partner at ATO Ventures, an early-stage venture capital fund, will walk you through the process of Market Validation Testing; ie, how to make sure that your new product or business will be profitable before spending time and money developing it.

The content will be drawn from Valid Startup, a step-by-step business/product building program Jennifer developed based on her 25+ years of experience building and investing in startups.